Don’t Flap Your Lips Unless You’ve Something Good To Say
I’m taking a vacation right now in Little Compton, Rhode Island. Pool, bike riding, wine drinking, and lots of seafood. On the 3+ hour drive up from NYC, my 7-year-old (who’s on iPad detox) was bored...
View ArticleWhen Your Business Acts Like a 5-Year-Old…
My 5-yo is quite a hoot. But he also acts like a 5-yo… a stubborn knucklehead throwing a tantrum when he can’t make things work his way. The other day he was yelling and crying at his train set (or was...
View ArticleContent Experience Design – Transformative Copywriting and Content Creation
I have done a lot of research, written a ton of articles, and worked with clients on how user experience design (UX), content strategies, and customer journey design affect conversion… blah blah blah....
View ArticleWhat Does Your Message Want To Be When It Grows Up?
Many of my peeps are coaches. Some are consultants, freelancers, small business owners, authors, speakers… Screw the label, that’s not important. You’re here because you’re the “do your own thing, do...
View ArticlePhew! You Don’t Need To Write an Epic Post Every Week!
I hear people talking about writing “epic posts” a lot. 3,000-word articles that SEO and skyscraper the hell out of the whole Internet. I write for such clients. Insider scoop: it costs a good chunk of...
View ArticleThe “Other Guy” Is Doing It Doesn’t Mean It’s Right (For You)
I have been doing some email content strategy for a couple of corporate clients lately… and something really pissed me off. Email marketing ain’t dead, people. The latest stats say it can yield an ROI...
View ArticleLiquid Calories
I’m in Solvang, CA this past week on a ride camp — 7 days of uninterrupted cycling happiness over 370-ish miles. As the only woman in the group, the dudes first looked at me with skeptical eyes. Until...
View ArticleHonesty May Be the Best Antidote To Fears
I’m enjoying some precious quiet time these past couple of days while kids have gone off to visit their aunt in PA. A much-needed reprieve to be still and reflect. To watch the snow, ride my bike (on...
View ArticleLife Lessons from “Doing ME” in Business
In the past weeks, I have been going through some personal stuff that stirred up a lot of emotional baggage. It forced me to look at how I do ME in life… and I was grateful that I’ve done the work...
View ArticleStop Squeezing Your Clients Through Your Agenda
Most of the training programs for coaches, consultants, or service professionals talk about creating a program or package. That’s all well and good. It’s easy for people to wrap their head around what...
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